PERIOD POWER!

CREATIVE DIRECTOR

20K+ Attendees
5.5MM+ Campaign Impressions
1.9K+ Organic Social Clicks

Rather than thinking about a trip to the bathroom as a break from the fun and excitement of 29Rooms, Seventh Generation and Refinery29 transformed the bathroom into a talked-about and photographed destination in its own right.

Every touchpoint across our guests’ trip to the bathroom was elevated to create a memorable and empowering experience. Each bathroom stall offered a different interaction for guests to engage, learn, and tell their period story. With Seventh Generation’s partner PERIOD: The Menstrual Movement, the bathroom takeover was filled with artistically designed facts, statistics, and stories to deepen guests’ knowledge around period inequality. From mirror selfies to powerful statements, the bathroom offered an array of photo moments to share on social. Guests left the bathroom with Seventh Generation samples in hand, feeling empowered in how they can make a difference towards fighting period inequality and breaking the stigma against menstruation.

Key Collaborators:
Experiential Designer- Maria Aguiar
Graphic Designer- Paula Volchok

Seventh Generation X Period X Refinery29