UNCOVERING IMBALANCE

CREATIVE DIRECTOR

20K+ Attendees
11.48MM+ Campaign Impressions
44.2K+ Organic Social Clicks

Biohaven, a nontraditional pharmaceutical company, came to Refinery29 to drive brand awareness and get in touch with our audience who care about healthcare issues through a message of empowerment and further educating them on healthcare inequality.

Through our 29Rooms activation, Uncovering Imbalance, Refinery29 created a physical journey that represented the symptoms of a migraine, along with the side effects of traditional migraine medication, for guests to explore and interact. This large build clad with Biohaven’s colors came to life as an oversized playground filled with hidden messages about healthcare inequality. Guests had the opportunity to spin, climb, push, and bounce their way through the activation all while gaining a better understanding of the effects of a migraine and healthcare inequality. This activation paved the way for an unknown pharmaceutical company to introduce themselves to our audience and continue the conversation post event online. Guests left knowing that Biohaven is not as a traditional pharmaceutical company, but a partner who is committed to better health equality - starting with migraines.

Key Collaborators:
Experiential Designer- Jeremy Corrent Wood
Graphic Designer- Nicole Abdelnour

Biohaven X Refinery29